Ever feel like you’re being followed?

Well maybe you are! As you travel around the web and social media have you ever wondered exactly how all your favourite hobbies and objects of desire seem to be advertised wherever you go?

Its all done through some very clever but simple ‘Re marketing’ techniques available with Google AdWords advertising tool.

All you have to do is open an account and add coding to the relevant page of your website . When your target market visits a page, they are added to a list. The list of specific interest then becomes the target for your banner ad to follow around the web. You can choose when and where you would like your target to see the ad, and you pay when the ad gets a click – which takes the target back to the relevant landing page of your website. Clicks cost anywhere between 50p and £5 dependent on relevance of your ad and competitive arena.

Another way to follow your audience is through Facebook ‘Retargeting’. This is how you get in to a users Newsfeed without being previously ‘liked’. With 85% of UK adults now using Facebook this is possibly the strongest online advertising tool currently available. Again, it’s a question of adding some code to your website which is picked up by the user when they visit. You then organise for your ad to be displayed to them in their Newsfeed at a later stage, reminding them of of your website and products – tempting them to click and come back to your website. You’ll get charged per click or by the number of times your ad is seen by the audience.

For more information on advertising online, give me a call.







Just launched – basic WordPress website £250  In 2006, RAS Marketing developed a 30 page website for Adrian Ball, describing his work, practice, skills and interests. Pages outlined clinical procedures, illustrations and diagrams, timetables and reference points. Ten years on, there is no longer such a need for Consultants to provide such detailed information for patients as there is a plethora of medical sites and NHS online information available. However, details needed updating and some of the functionality of the site had become inoperable on new platforms so a new ‘Professional Profile’ site was produced for just £250. The site is on WordPress so easily managed and well ranked by search engines. The old domain name was remapped and hosting with WordPress will cost just £30 a year.




Google Exams – Passed!

Pleased to say that I am now ‘Google AdWords Certified’ as I have passed the ‘Google AdWords’ exam and the ‘Google Display Ads’ exam.

I have also achieved ‘Google Analytics Advanced’ level.

So feel up to date and ready to go – as these exams need to be resat annually. Though to be honest, not that much has changed since I last sat them 10 years ago.

Let me know if you need any help with PPC and Google Analytics.


Day 1 – Back to consultancy work & WordPress

After a 3 year trip to Germany, RAS Marketing is back! It’s been great working as a Communications Manager for the Ministry of Defence in Bielefeld. Part of my role was informing all the British MOD families how best to spend their spare time in Germany – it entailed thorough testing of tourist and leisure attractions and learning a substantial amount about a very under rated country. Germany has so much to offer from beaches, vineyards, skiing, war memorials, festivals, beautiful architecture to fairy tale countryside, forests and castles. And it’s all so clean and civilised!

Now I am back and offering very much the same skills as previously but in addition I have now added WordPress website ‘set up’ to my services. Setting up a website like this for your business would cost about £500. This would include:

  • Setting up your domain name
  • Producing the site with drop down menus and easy to follow navigation
  • Loading all your content – text, pictures, videos
  • 1 hour on-line training of the Content Management System (CMS) so that you can edit the site yourself after launch
  • Setting up Search Engine Optimisation (SEO)
  • Setting up Google Analytics so that you can monitor visits to your site in detail
  • Setting up hosting  – up to £250 per year depending on your requirements

So get in touch if like me, you are looking to grow your business!