Before writing a marketing plan, the first task is to establish what your goals are and to ensure they are SMART.
Specific – What is the exact end goal? Keep this simple and straight forward.
Measurable – Work out how the goal will be measured, so that ROI and expenditure can be justified.
Achievable – Make sure the goal is realistic – there is little point in setting goals that can’t be met.
Relevant – Keep specific goals for specific teams and audiences. Set the boundaries and limitations to ensure the goal is a realistic requirement.
Time based – Set a time limit to reach the goal and implement a project plan to make sure deadlines are adhered to.
For more information on marketing plans and how to set realistic marketing goals, get in touch.